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Denim Brands to Watch in 2025 | Flo & Frankie

Zoey Jeans from Among The Brave
Zoey Jeans from Among The Brave 

Denim is forever. It’s the one thing in your wardrobe that works year-round, gets better with age, and somehow manages to go with literally everything.


Whether you're after a relaxed, everyday pair or something more structured and polished, we’ve got the perfect jeans waiting for you. We’re talking the silhouettes you love, the washes you want, and vintage-inspired classics reworked for right now.


Keep scrolling to meet your new favourite pair.

Zoey Jeans from Among The Brave
Zoey Jeans from Among The Brave 

Among The Brave | The Wide-Leg Pair


Among The Brave keeps style sleek, modern, and effortlessly cool—think elevated essentials you can wear on repeat. Their cult-favourite Zoey Jean is a staple for a reason.


Trusted by thousands, the Zoey Jeans are designed with a flattering high waist and ultra-relaxed wide-leg silhouette. 


They’re the kind of jeans you’ll keep reaching for—whether you’re dressing them up with a cute blazer or going casual with a tank top and slides. Available in light blue, black, and dark indigo, they’re the ultimate foundation for a timeless wardrobe.


If you haven’t tried a wide-leg fit yet, consider this your sign.

Zoey Jeans from Among The Brave
Zoey Jeans from Among The Brave 

Stories Be Told | The Everyday Pair


Stories Be Told have absolutely nailed it with the Farrah Jeans—flattering, comfortable, and ridiculously easy to style (you'll be wearing them from desk to dinner without a second thought).


With a perfectly sculpted fit, ultra-comfortable feel, and an easy-to-style shape, the Farrah Jeans check every box. Available in mid-blue and deep indigo, they’re that go-to pair you’ll want in every wash. 


Whether you’re pairing them with a crisp button-up for work or a silky cami for a night out, these jeans adapt to any occasion.

Farah Jean by Stories Be Told
Farah Jean from Stories Be Told

Rollas | The Vintage-Inspired Pair


If you love denim with a retro feel, Rollas is your brand. Inspired by vintage silhouettes but made with modern fabrications, their pieces give that effortlessly cool ‘70s aesthetic without sacrificing comfort. And their Sailor Jeans? Iconic.


High-waisted, long-legged, and undeniably flattering, Sailor Jeans hug in all the right places before falling into a wide-leg hem. Whether you go for classic blue, crisp white, or a bold colour, these jeans are made to stand out. Pair them with a fitted tee and boots for the ultimate cool-girl look.

Sailor Jeans by  Rollas
Sailor Jeans from Rollas

ABrand | The No-Fuss Pair


ABrand is all about creating denim for the people—no fuss, just great jeans that last. Their Carrie Jeans are the ultimate proof that simplicity is key when it comes to the perfect pair.


Designed with premium fabrics, authentic washes, and a ridiculously flattering fit, these jeans bring a vintage edge with a modern touch. The high-rise waist and structured wide-leg make them a dream to style—wear them with a cropped tee for a ‘90s vibe or layer up with an oversized blazer for an effortlessly cool look.

Carrie  Jeans from ABrand
Carrie Jeans from ABrand

Find Your Perfect Fit


At Flo & Frankie, we believe the best jeans are the ones you feel amazing in—no adjusting, no discomfort, just effortless confidence.


So, ready to find your denim match? Shop the edit now at Flo & Frankie and step into your best-fit era.

Zoey Jeans from Among The Brave
Zoey Jeans from Among The Brave 

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