NEW
SHOP ALL
New In
Back In Stock
Best Sellers
NEW IN
Vacation Fuchsia Strappy Shirred Midi Dress
RE:Union
$189.90
Ornament Chambray Blue Stripe Tie Neck SS Blouse
By Rosa.
$149.90
Gratitude Navy Bubble SS Tiered Maxi Dress
Ivy + Jack
$159.90
CLOTHING
ALL FASHION
New In Fashion
Dresses
Tops + Tees
Shirts
Basics
Skirts
Shorts
Pants
Blazers
Denim
Coats + Jackets
Knits + Sweats
Get The Set
DRESSES
Mini Dresses
Midi Dresses
Maxi Dresses
The Edits
Celebration Edit
The Resort Edit
Luxe Linen
Wardrobe Foundations
Wear To Work
Get The Look
Everyday Essentials
ALL CLOTHING
Vacation Canary Yellow Strappy Shirred Midi Dress
Angelic Vintage Blush Floral Sleeveless Frill Hem Midi Dress
$198.90
You Got This Ecru Stripe Poplin Oversized Shirt
Stories be Told
$129.90
ACCESSORIES
Accessories
New In Accessories
Bags
Sunglasses
Jewellery
Wallets + Purses
Belts + Scarves
Hats
Sale Accessories
SHOES
Heels
Slides
Sneakers
HOME + BEAUTY
Drink Bottles + Keep Cups
Fragrance
THE EDITS
The Bag Edit
Flo Gives Back Jewellery
ALL ACCESSORIES
Manhattan Black Square Sunglasses
$89.90
Date Night Cream Shoulder Bag
Georgia Mae
$119.90
Date Night Black Shoulder Bag
SALE
SALE FASHION
Shop Sale Fashion
Shop All Sale
BY CATEGORY
Tops
SHOP BY PRICE
$50 And Under
$100 And Under
$150 And Under
$250 And Under
NEW TO SALE
Empire Sunset Puff Sleeve Midi Dress
Among the Brave
$79.90
Levitate Watermelon High Neck Tiered Mini Dress
$59.90
Voyage Ivory Crochet Knit Maxi Dress
BRANDS
POPULAR
Assembly Label
Mink Pink
Abrand
Rollas
Araminta James
Frank Green
Le Specs
Ownley
DISCOVER
Among The Brave
Stories Be Told
Re:Union
Love Lulu
By Rosa
Humble + Heart Jewellery
BRANDS A-Z
Brands A-G
Brands H-N
Brands O-U
Brands V-Z
FLO FAMILY
Our Story
Our Impact
Our Blog
OUR BLOG
OUR IMPACT
Wellness by Jess Blair | Flo's Book Club
Naturopath and nutritionist Jess Blair brings you 'Wellness - Small Changes For Big Results'. In this book, Jess Blair advocates small lifestyle changes for big...
Meet the Maker | Jordan Rondell, The Caker
A whizz in the kitchen and the business world, we chat to Jordan Rondell about all things baking, her intro to baking, The Caker and her...
Introducing Lyttelton Lights | Local Loves
Introducing Lyttelton Lights... founded in 2015 by Laura Frankenschmidt, whose passion for home fragrance and design ignited the creation of Lyttelton Lights. First sold at the Lyttelton Market...
From Minimalist to Maximalist, here's your Event Wear style guide
As we find the year shifting towards winter we are reminded event season is fast approaching! Event season is our favourite time of year, from...
Recipe Reveal | The Noodle Bowl
We're back with our favourite series... Recipe Reveal! This week, we are opening the pages to The Noodle Bowl by Louise Pickford. Discover over 70...
CarbonClick | Customers Choice
Did you know we partnered with CarbonClick, a kiwi company making it easy for people and businesses to help fight climate change? CarbonClick was created...
Reintroducing: Gift Wrap That Gives Back | Upside Youth Mentoring
'Gift Wrap That Gives Back' started as an initiative implemented over Christmas 2020 and 2021. All proceeds from the $3 gift wrapping were donated to Upside...
Click & Collect is here to stay
Click & Collect is back and we couldn't be more excited! Waiting for mail is exciting, but sometimes we just want our item ASAP, especially...
Collective Wisdom | Flo's Book Club
From the author of 'In The Company Of Woman' we bring you 'Collective Wisdom'. In this book, Grace Bonney connects the dots between women of...
How to care for your knitwear
As colder days are becoming more frequent we find ourselves reaching for warmer layers, in particular adding knitwear to our daily looks. Here are our...
In Conversation with | Tearfund NZ talks with our founder Chrissy Conyngham
You Matter Mondays! Our founder and director Chrissy Conyngham sat down with the team at Tearfund to chat about the ongoing work we do with...
Hosting a Mother's Day lunch
Mother's Day Lunching Here's to mum, here's to the grandmothers, the fathers who are mothers, here's to our loved ones who've taken on the role...
BUY 1 GET 1 HALF PRICE - SHOP NOW
Your cart is currently empty.