Winter Style Guide | Flo & Frankie

At Flo & Frankie, winter fashion means one thing: layering. It allows you to add extra warmth while easily shedding layers in heated rooms, all without losing your style.


Creating a well-layered outfit that feels stylish and not bulky can be a challenge. Join us on this winter styling journey, where you'll discover valuable tips and tricks to perfect your look. Get ready to take notes!

Must-Have Knitwear Pieces for Winter


This season, make sure your wardrobe is stocked with essential knitwear pieces like oversized sweaters, wraps, and cosy cardigans. These staples not only keep you warm but also add texture and depth to your outfits.

Top Knitwear Trends for Winter 2024


Winter 2024 has been all about bold colours and unique patterns. Think vibrant hues like cobalt blue and deep greens, along with eye-catching prints. Statement sleeves and asymmetrical designs are also trending, offering a fresh twist on traditional knitwear.

Styling Chunky Knits This Winter


Chunky knits are a winter wardrobe staple, but styling them can be tricky. To avoid looking bulky, pair your chunky sweater with slim-fit jeans or straight-legged pants. Balance the volume on top with a more streamlined bottom.

Effortless Winter Outfits with Knit Sweaters


Creating a stylish winter outfit doesn't have to be complicated. Start with a base of fitted jeans or a midi skirt, then layer on a knit sweater. Add a statement coat and some boots, and you’re ready to go.

Best Cardigans to Keep You Cosy


Cardigans are versatile and perfect for layering. This winter, look for cardigans with interesting details like cable knits, button closures, and pockets. The Agatha Oat knit from Ivy + Jack is a great example, offering both style and warmth. Pair it with jeans and a simple tee for an effortlessly cosy look.


Knitwear Care Tips for Long-Lasting Warmth


Proper care can extend the life of your favourite knitwear pieces. Always follow the care label instructions, and when in doubt, hand wash in cold water with a gentle detergent. Avoid wringing out knits to prevent stretching; instead, lay them flat to dry. Store them folded rather than hanging to maintain their shape.

Sustainable and Ethical Knitwear 


We’re aware of the fashion industry’s impact on our planet. When our garments don’t sell or are deemed unsellable, we repair or alter them. We encourage you to send us your old pieces so we can mend and donate them to organisations like Common Equal, Women's Refuge, or Dress for Success.

OTHER NOTES FOR STYLING WINTER OUTFITS:


  • Don’t feel restricted to full-length pants or trousers. In colder months, a mini skirt can be a great option if layered properly. For instance, pair the Love Lulu Credible mini skirt with a cute knit and complementary accessories to create a chic and balanced look (like how we've styled it just above).

  • Embrace the drop in temperature as an opportunity to play with patterns, tones, and textures. Layering can transform a ‘chill’ look into something elegant and exciting.


Happy winter styling! xx


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